The dictionary uses words like trustworthy and genuine to define authenticity. Personally, I don’t care what the dictionary says, but rather I care what you say. Authenticity is about being more of who you are. The REAL you shining through! This is authenticity to me. When you get your ego and fear out of the way, your true self can come shining through. By releasing ego and putting your focus on your best service to others you become more relatable and more influential.
Earlier this week, I spent two days training service technicians from all over the country in our two day workshop entitled The C.S.I. Technician Success Academy. After getting to know these wonderful front line people with hearts and desire as big as it gets, it made me think about the concept of authenticity.
These selling technicians show up to our class expecting us to beat them down, to tell them where they’re wrong, why they should be making more money for their owners, and ultimately force them to become company robots with zero personality.
Imagine their surprise when they discover that nothing is further from the truth and what we really want is for them to be themselves – their real selves. One thing I’ve learned after training thousands of technicians and sales people over the past decade is this: successful sales people are authentic!
If a breakdown at any point or any level occurs, the relationship is compromised and no sale is made. This is true regardless of what you’re “selling”. As a leader in your organization or as a hired trainer or speaker, you are selling. You’re selling your ideas, your processes, your thoughts and you’re selling change.
If we’re attempting to sell anything to anybody, we must be authentic with our approach. We must be authentic with our intent. We must be authentic with our beliefs about what we’re doing and the conversations we’re having, or a break down is certain to occur.
I pay a lot of attention to this point of authenticity, and I know with all that I am that the more authentic I am with my schools, my coaching, my training, and my clients, the better chance I have of my audience implementing the changes I’m asking them to make.
Authenticity drives the ability to relate on a common level. One of the reasons my schedule is so full is audiences relate to me and my clients see this. They also see the results it drives. I’m able to be authentic and real with them so they open up and become willing to listen and implement what I’m asking them to do. And what I’m asking is for them to open up, be authentic and relatable to their customers and to continue the circle.
What does authenticity mean to you? How does it show up in the work that you do and the people that you serve? When you hit that stage, who are you there to serve, you or your audience? They will know that answer.
Kenny Chapman is co-founder of Way Beyond Ordinary Speakers, entrepreneur, professional speaker – and Mentor. Learn more about Kenny at www.kennychapman.net