Virtual event hosts today are competing for attendee attention at so many different levels. There are more event options than ever and guests are easily distracted by the real-life scenarios right in front of them. If you want to stand out as a high value virtual event provider, you need to do things differently. Providing valuable resources, tools and added information through handouts and downloads is one way you can elevate your program. Here’s why this practice works.
1. Focus, both physical and mental is required to download and interact with the information.
Attention spans are short, especially on virtual events. When we require action we can capture and hold attention longer, thereby improving retention.
2. Immediate perceived value.
Getting something “extra” lets participants know that you are serious about providing a return on investment and giving more than expected.
3. Your attendees retain more information when they engage with it physically.
Handouts that require the attendee to read or fill in the blanks will help them create associations in their brain that aid in long term memory.
4. Your information is now in their hands forever.
Well, maybe not forever. Certainly longer than the 90 minutes or 3 hours they are with you during the event. And if the information in the handout/downloads is truly valuable they will keep it longer and possibly even share it. Making the next how even more important.
5. Leave a lasting impression with high quality branded materials.
If you want to portray an image of a high value company, your materials should reflect that. Your branding will also help create lasting connections in the learners mind. They are more likely to think of you next time they want a high value experience or are asked for a recommendation. Remember to always include your contact information/website on materials.
6. Become a lasting resource to attendees.
When you take the time to create a high quality download with lasting value, attendees will hang on to it and use it over and over. And each time they do, they think of you.
7. You can deliver more content in a shorter period of time.
Non-critical and reference content can be delivered through handouts or downloads. What might ordinarily not make it into the curriculum due to time constraints, is now available to attendees.
8. Stay top of mind long after the event ends.
Attention is the greatest asset you can gain from an audience. The longer you can hold their attention, the longer you have to create lasting value.
9. Extend the experience both ahead of time and after the event.
Handouts or downloads don’t need to be delivered only during the event. You can begin the experience early by providing valuable information in preparation for the main event. And, you can extend the experience by delivering follow up materials after the program. Again, the longer you stay top of mind, the longer you have to make a lasting impact.
Bonus: Downloads help you grow your audience.
I’ve used the terms downloads and handouts interchangeably here. The content can be the same but they are delivered differently. A handout might be shared in the chat window, or provided via email. A download lives on a secure site and requires an email opt-in to access. Like the amazing Ebook below that you can download to help your get started designing memorable online experiences.
